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Born Horace Latouche in the parish of Portland on the northeast coast of the island of Jamaica, he came from a musical family and always knew music would be his life destiny. As a singer and producer, Latouche began with community shows, television competitions and rocking the “Dubplate” scene in the UK.

The name “FLORiSH” comes from his vision to see the world as better and safer, “My goals are to be very successful and influential, bringing forth happiness to the poor and my culture; I want the audience to feel my music.”

FLORiSH runs down the issues and struggles we have been in for centuries in the powerful song “HOTTA THE BATTLE”, which is the second single taken from the album “Sufferation”.

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